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In the world of B2B sales, staying competitive and achieving desired business results requires innovation and efficiency. Artificial Intelligence (AI) is transforming the landscape of B2B sales with remarkable impacts. In this article, we will explore two key ways AI is revolutionizing B2B sales, delivering measurable results.
One of the biggest challenges marketers face are generating more leads and improving overall lead quality and conversion rates. That is because traditional lead generation processes often involve methods which can be expensive, time-consuming and less effective. In fact, approximately 21% of a B2B sales representative's time and a significant part of most marketing budgets are dedicated to lead generation and research (ViB Editorial Tzeam, 2023), highlighting the need for AI-based automation in the industry.
AI changes this game entirely by automating lead generation. It can analyze extensive datasets to identify potential leads, make predictions, determine their quality and prioritize them using advanced algorithms. Resultingly, companies leveraging AI solutions to support and automate their sales process are rewarded with an increase of up to 50% in lead generation (Baumgartner, et.al, 2016), whilst allowing for a more optimal allocation of the resources of the sales team.
Personalization at Scale
Personalization has become pivotal in sales and marketing, and AI makes it possible to achieve personalization at scale. The power of AI allows you to rapidly and efficiently analyze customer data, behaviour, and preferences to create highly personalized sales pitches and marketing campaigns. The strong potential of generative Natural Language Processing (NLP) models to provide personalization with high quality and in large quantity is leading to the rapid adoption of AI solutions in the marketing world, with already more than 38% of marketers using artificial intelligence in some form and a staggering 61% who are considering future integrations (ViB Editorial Team, 2023).
(ViB Editorial Team, 2023)
Whether it's crafting customised emails or recommending specific products or services, AI ensures that every interaction feels personalised and relevant, ultimately boosting conversion rates. With AI, sales teams can tailor their approach to individual prospects, drastically increasing their chances of closing deals. Indeed, recent studies have shown that a personalized approach to lead nurturing can imrprove conversion by up to 63% (Zumstein et. al, 2021).
The immense advantage of artificial intelligence solutions in your lead generation process is clear. It empowers you to increase your revenue, improve your marketing efforts, make data-driven decisions, optimise your processes, and achieve previously unattainable levels of personalization and efficiency. As AI continues to evolve and prove it´s worth, embracing AI today will have your find yourself ahead of the competition and well-positioned for success in the future.
And indeed many corporations have seen the value and the rapid adoption of AI technology is a testament to its undeniable value. Organizations recognize that embracing AI is not merely an option but a strategic imperative in today's competitive landscape.
Don´t be the one to miss out on this incredible opportunity to take you business to the next level. Get started with integrating AI solutions into your sales process now!
Crata AI is here to help you. Our team of experts specialises in implementing AI solutions that drive results. Contact us today to learn more about how AI can revolutionize your go-to-market strategy and propel your business to new heights.
ViB Editorial Team. (2023). "B2B Marketing Trends." Retrieved from https://vib.tech/resources/marketing-blogs/b2b-marketing-trends/
Baumgartner, J., et al. (2016). "Why Salespeople Need to Develop Machine Intelligence." Harvard Business Review. Retrieved from https://hbr.org/2016/06/why-salespeople-need-to-develop-machine-intelligence
ViB Editorial Team. (2023). "B2B Marketing Trends." Retrieved from https://vib.tech/resources/marketing-blogs/b2b-marketing-trends/
Zumstein, R., et al. (2021). "Marketing Automation Report." Retrieved from https://digitalcollection.zhaw.ch/bitstream/11475/21947/3/2021_Zumstein-etal_Marketing-Automation-Report.pdf